Privacy Policy

UPDATED PRIVACY POLICY

Effective Date: June 14, 2025

Who we are

This Privacy Policy explains how Halfborg Software (Singapore co. reg. no 53254612A) collects, uses, discloses, and safeguards your information when you visit our website https://halfborg.com (the “Website”), purchase or download digital products (“Digital Products,” e.g., templates, e-books, software), or use any mobile applications developed and distributed by Halfborg (collectively, “Mobile Applications”).

We are committed to protecting your privacy. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

1. Information We Collect

We collect different types of information depending on how you interact with our Services (Website, Digital Products, and Mobile Applications).

A. Information Collected via our Website (https://halfborg.com)

  • Information You Provide:
    • Comments/Reviews: When visitors leave comments or reviews on the site, we collect the data shown in the comments form (e.g., name, email, comment content), and also the visitor’s IP address and browser user agent string to help spam detection.
    • Account Registration (if applicable): If you register an account on our Website, we collect the personal information you provide in your user profile (e.g., username, email address, password).
    • Purchases: When you purchase Digital Products, we collect necessary transaction details, which may include your name, email address, billing address, and payment information. Note that payment processing is typically handled by third-party payment gateways, and we do not directly store your credit card details.
  • Automatically Collected Information:
    • Cookies: We use cookies to enhance your Browse experience. These include cookies for saving comment details, login information, and screen display choices. We also use temporary cookies for login page functionality.
    • Embedded Content: Articles on this site may include embedded content (e.g., videos, images, articles) from other websites. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content.
    • Spam Detection: Visitor comments may be checked through an automated spam detection service.
    • Gravatar: An anonymized string created from your email address (hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/.
    • Media Metadata: If you upload images to the Website, avoid images with embedded location data (EXIF GPS). Visitors can download and extract any location data from images on the Website.

B. Information Collected via Mobile Applications

  • Information You Provide: Mobile Applications typically do not require user accounts or direct personal information input from you, unless explicitly stated otherwise for a specific app (e.g., if an app offers optional login for cloud sync, which is not currently the case for RUSA Scanner).
  • Data Processed On-Device: For apps like RUSA Scanner: PDF Converter, all primary processing of user content (e.g., scanning, cropping, PDF conversion of documents) happens locally on your device. We do not collect or transmit your personal documents or images off your device for these functions.
  • Automatically Collected Information (Analytics and Advertising): Mobile Applications, particularly free ones, may integrate third-party services for analytics, advertising, and crash reporting. These services automatically collect certain information:
    • Advertising Identifiers: Such as your Android advertising ID.
    • Device Information: IP address, device model, operating system, unique device identifiers.
    • Usage Data: Information about how you interact with the app, such as app launch, screens viewed, features used, and interactions with advertisements.
    • Diagnostic Information: Crash logs, performance data (e.g., app launch time, hang rate, energy usage).
    • Examples of Third-Party Providers:
      • Google AdMob: Our Mobile Applications, including RUSA Scanner: PDF Converter, use Google AdMob, an advertising service provided by Google Ireland Limited. AdMob collects and processes data to serve advertisements, which may be personalized (with your consent, where required) or non-personalized. This data is used for purposes such as delivering and measuring ad effectiveness, analytics, and fraud prevention. You can learn more about how Google uses information from sites or apps that use their services by visiting Google’s Privacy & Terms: https://policies.google.com/technologies/partner-sites.
      • Future Apps may integrate other services, e.g., Google Analytics for Firebase, for app usage analytics.

2. How We Use Your Information

We use the information we collect for various purposes:

  • To operate and maintain our Website: To display content, manage comments, provide login functionalities, and ensure security.
  • To provide and improve our Digital Products: To deliver products, offer support, process transactions, and develop new features.
  • To provide and improve our Mobile Applications: To deliver app functionality, understand usage patterns, fix bugs, and enhance user experience.
  • To personalize your experience: To tailor content and advertisements to your interests, where applicable and with your consent.
  • For advertising and marketing: To serve relevant advertisements (in Mobile Applications) and to inform you about our products, services, and promotions.
  • For analytics and research: To monitor and analyze usage trends, and conduct internal research for service improvement.
  • For security and fraud prevention: To protect against fraudulent or illegal activity.
  • To comply with legal obligations: To meet applicable laws, regulations, and legal processes.

3. How Your Information Is Shared

We may share your information with third parties in the following situations:

  • With Service Providers: We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf. These include:
    • Google AdMob: Data collected by AdMob within our Mobile Applications is shared with Google and its advertising partners for the purposes of serving and measuring ads, analytics, and fraud prevention.
    • Payment Processors: When you make purchases on our Website, your payment information is shared with secure third-party payment gateways.
    • Spam Detection Services: Visitor comments on the Website are checked through automated spam detection services.
    • Gravatar Service: Anonymized email data may be shared with Gravatar as described above.
  • Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
  • To Protect Our Rights: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, or as evidence in litigation in which we are involved.

4. Data Retention

  • Website Data:
    • Comments: If you leave a comment, the comment and its metadata are retained indefinitely.
    • Registered Users: For users who register on our Website, we store the personal information they provide in their user profile. This data is retained as long as the account is active or as needed to provide services.
  • Mobile Application Data:
    • On-Device Data: Data processed locally by our Mobile Applications (e.g., scanned documents in RUSA Scanner) is stored only on your device. We do not retain copies of this data on our servers.
    • Third-Party Collected Data: Data collected by third-party services like AdMob is retained by those providers according to their respective privacy policies.

5. Consent for Advertising (GDPR Compliance for EEA/UK Users)

For users in the European Economic Area (EEA) and the United Kingdom (UK), in compliance with the General Data Protection Regulation (GDPR) and the Google EU User Consent Policy, our Mobile Applications (such as RUSA Scanner: PDF Converter) implement a Google-certified Consent Management Platform (CMP).

  • Your Consent: Upon your first use of a Mobile Application (or as required by law), you will be presented with a consent dialog. This dialog allows you to manage your preferences regarding the use of cookies/local storage and the collection, sharing, and use of your personal data for advertising purposes (including personalized ads).
  • Withdrawal of Consent: You have the right to withdraw or change your consent choices at any time. This option is typically accessible within the Mobile Application’s settings, often labeled “Privacy Options,” “Ad Settings,” or similar. We encourage you to use this feature to review and update your preferences.
  • Ad Personalization Opt-Out: You can control personalized advertising by managing your Android advertising ID directly in your device settings. Instructions can usually be found in your device’s Google settings under “Ads.”

6. Your Data Rights

Depending on your location and applicable law, you may have the following rights regarding your personal data:

  • Right to Access: You may request access to the personal data we hold about you.
  • Right to Rectification: You may request that we correct any inaccurate or incomplete personal data.
  • Right to Erasure (“Right to be Forgotten”): You may request that we delete your personal data, subject to certain exceptions (e.g., data we are obliged to keep for administrative, legal, or security purposes).
  • Right to Restrict Processing: You may request that we restrict the processing of your personal data under certain conditions.
  • Right to Data Portability: You may request to receive your personal data in a structured, commonly used, and machine-readable format.
  • Right to Object: You may object to our processing of your personal data under certain conditions, including for direct marketing purposes.
  • Website Specifics: If you have an account on our Website or have left comments, you can request an exported file of your personal data or request its erasure (excluding data we are obliged to keep).

For data collected by third parties (e.g., AdMob), your rights are primarily managed through those third parties’ own tools and policies. Please refer to their privacy policies for details.

7. Children’s Privacy

Our Services are not intended for use by children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we can take appropriate action.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top of this policy. You are advised to review this Privacy Policy periodically for any changes.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: [email protected]

Halfborg Bot