Latest
-
Every week, this AI turns 2500 lines of marketing data into a single action item for me
I built an AI marketing service that tells clients the most important marketing action to take every week to move the needle. For each client, it processes reports from SEO, Google Ads, Meta Ads, Merchant Centre and WordPress blog content. All into a single lever to pull. I call it Halfborg Levers. I work with…
-
8,236 Files, Indexed By AI: How We Cut Asset Search From 30 Minutes To Seconds
My social media manager for Recommend.my was frustrated. He was spending half an hour just searching for b-roll of our branded stock photos and videos to add to his short reels. And he had every right to be upset. All our usable images and footage were scattered across our organisation’s Google Drive folders. Google Drive…
-
How Recommend.my Cut Brand Ad Spend by 18% Without Losing Conversions
I co-founded a home services platform that operates in Malaysia and Indonesia. We get traffic from two groups: homeowners looking for help with renovations or repairs, and service providers (SPs) who bid on those jobs. SPs are the heavier users. Many of them check the platform daily, some hourly, to see if new jobs have…
-
How I ran an AI Workshop for 13 Executives Across 7 Operating Businesses
Earlier this year, I got a brief from a Southeast Asian business group. Thirteen executives, seven operating businesses, two half-day sessions scheduled outside operating hours. Get them AI-fluent. The cohort spanned industrial estate operations, agritech, specialty coffee export, gaming and IP licensing, hyperscale data centre development, energy infrastructure, and venture support. Every executive working on…
-
I Built An AI That Rejects 92% Of My Cold Email Leads Before I See Them
Last week, while I was away, my AI leadgen workflow scraped 128 Singapore websites that looked like WooCommerce stores. After running them through a series of n8n workflows, 9 of them ended up as cold outreach drafts in my Gmail inbox. The other 119 were filtered out, mostly without me looking at them. That’s the…
-
How To Turn AI Into A Real Business Tool (Guide for SMEs)
Most people use AI like a search engine. Type a question, get an answer. That works fine for “what’s the capital of France.” For running a business, it falls flat. If you own an SME, AI can do so much more than answer questions. It can become your marketing assistant. It can draft your proposals…
-
Viral-Style AI Video Ad for Home Repair Services
Short-form video is now the most-used content format by marketers, with 91% of businesses using video as a marketing tool and videos under 60 seconds getting 2.5x more engagement than long-form content. So if you’re running a home services business and not making short-form video, you’re leaving attention on the table. The problem is that…
-
![Get Alerts For Forgotten Orders in WooCommerce [Plugin]](https://halfborg.com/wp-content/uploads/2026/03/Screenshot-2026-03-01-072021.jpg)
Get Alerts For Forgotten Orders in WooCommerce [Plugin]
If you run a WooCommerce store that handles any kind of physical fulfilment, you need to make sure that every order is processed on time. But sometimes, for whatever reason, an order is accidentally forgotten. The customer already paid, but your team has not packed it. Then three days later, the customer emails asking where…
-
I Used AI to Build a Multiplayer Space Game. It’s Still Really Hard.
I’m a marketing technologist, not a game developer. But I managed to ship a real-time cooperative multiplayer game built entirely with Claude Code. Here’s what I learned about product design, AI-assisted building, and why distribution is still the hardest problem. When I was a kid, I spent an unreasonable amount of time playing a game…
-
This Tool Will Make Your PR Team Better in a Crisis (Before the Next One Hits)
On May 21, 2024, Singapore Airlines flight SQ321 from London to Singapore encountered sudden, extreme turbulence over Myanmar. The incident was tragic, resulting in one passenger’s death and dozens of injuries. Before the plane was diverted and landed in Bangkok, the crisis was already unfolding on social media. Passengers with internet access began posting eyewitness…
![Get Alerts For Forgotten Orders in WooCommerce [Plugin]](https://halfborg.com/wp-content/uploads/2026/03/Screenshot-2026-03-01-072021.jpg.webp)
