Latest
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How to tell if you need an AI chat, AI workflow or AI agent?
AI chat answers you. An AI workflow runs a plan with one AI decision inside it. An AI agent has only an objective. The kitchen-fire story from my Block71 Jakarta talk, and a 2×2 for deciding which one to trust with each marketing task.
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Why the Agoda ads look creepy (and how to avoid your ads from looking the same)
The creepy phase of AI ads is ending as the models fix skin and hands. What replaces it is worse for a brand: every AI person is the same person. Here is why, and a free prompt tool that gives you a cast of ordinary Singaporeans instead.
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Record More Natural Videos With This Free Teleprompter That Follows Your Voice
My recorded training videos looked like a man reading, because my eyes were on the script instead of the lens. So I built cuekards, a free browser teleprompter that follows your voice and keeps the line you are reading right under the webcam.
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How Smile Asia Makes Every PayNow Donation Go Further With SGPayNowQR
Smile Asia is a global alliance of charities helping children with cleft and other facial conditions get access to safe, high-quality treatment. There are more than 250,000 children across Asia still waiting for cleft surgery, and every year another 10,000 or so go without it. Through medical missions, care centres and collaborative training, Smile Asia…
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How to Set Up Agentic AI So Your Content Comes Out On-Brand
Someone asked at my talk last week how to set up agentic AI for content production, so the output comes out on-brand and close to what you expected. The answer isn’t a better prompt. It’s three files sitting in a folder, which the AI reads at the start of every session. Here is what is…
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Claude Code Plugin for Integrated Marketing Campaigns
I run marketing for multiple brands; either in a very small team, or on my own. So to be able to keep up with marketing initiatives, I built a agentic campaign engine to help me. Now, I just describe the campaign once, and everything after that comes out of the same brief, the same message,…
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How we solved social media writer’s block by turning our own business into a content engine
Our content team kept hitting writer’s block, until we realised the business already produced enough raw material for a post every day. Here is the content engine we built to turn reviews, completed jobs and local news into daily drafts, with a human still approving every one.
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Facebook Conversion API plugin for WooCommerce
A free plugin that sends your WooCommerce purchases to Facebook from your website’s server, so your Facebook ad reporting stays accurate even when customers are using ad blockers. ✅ Works with WooCommerce ✅ HPOS-ready ✅ Free! What is this plugin? If you run Facebook or Instagram ads for your store, you’ve probably added a Facebook…
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Every week, this AI turns 2500 lines of marketing data into a single action item for me
I built an AI marketing service that tells clients the most important marketing action to take every week to move the needle. For each client, it processes reports from SEO, Google Ads, Meta Ads, Merchant Centre and WordPress blog content. All into a single lever to pull. I call it Halfborg Levers. I work with…
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8,236 Files, Indexed By AI: How We Cut Asset Search From 30 Minutes To Seconds
My social media manager for Recommend.my was frustrated. He was spending half an hour just searching for b-roll of our branded stock photos and videos to add to his short reels. And he had every right to be upset. All our usable images and footage were scattered across our organisation’s Google Drive folders. Google Drive…
