Works

Below is my portfolio of working systems running on platforms I co-founded or operate today, as well as in client environments. These are real builds and real metrics I can talk you through line by line. These workflows and patterns can be adapted to your organisation when you engage me.

Claude Code Plugin for Integrated Marketing Campaigns

Aug 17, 2026

AI Coding, Automation, software, Works

I run marketing for multiple brands; either in a very small team, or on my own. So to be able to keep up with marketing initiatives, I built a agentic campaign engine to help me. Now, I just describe the campaign once, and everything after that comes out of the same brief, the same message,…
How we solved social media writer’s block by turning our own business into a content engine

Jul 17, 2026

Generative AI, n8n, SEO content writing, Works

Our content team kept hitting writer’s block, until we realised the business already produced enough raw material for a post every day. Here is the content engine we built to turn reviews, completed jobs and local news into daily drafts, with a human still approving every one.
Facebook Conversion API plugin for WooCommerce

Jul 11, 2026

eCommerce, Paid Marketing, Works

A free plugin that sends your WooCommerce purchases to Facebook from your website’s server, so your Facebook ad reporting stays accurate even when customers are using ad blockers. ✅ Works with WooCommerce ✅ HPOS-ready ✅ Free! What is this plugin? If you run Facebook or Instagram ads for your store, you’ve probably added a Facebook…
Every week, this AI turns 2500 lines of marketing data into a single action item for me

Jun 15, 2026

Automation, eCommerce, Paid Marketing, Works

I built an AI marketing service that tells clients the most important marketing action to take every week to move the needle. For each client, it processes reports from SEO, Google Ads, Meta Ads, Merchant Centre and WordPress blog content. All into a single lever to pull. I call it Halfborg Levers. I work with…
8,236 Files, Indexed By AI: How We Cut Asset Search From 30 Minutes To Seconds

Jun 11, 2026

Automation, software, Works

My social media manager for Recommend.my was frustrated. He was spending half an hour just searching for b-roll of our branded stock photos and videos to add to his short reels. And he had every right to be upset. All our usable images and footage were scattered across our organisation’s Google Drive folders. Google Drive…
How Recommend.my Cut Brand Ad Spend by 18% Without Losing Conversions

Jun 10, 2026

Paid Marketing, Automation, Works

I co-founded a home services platform that operates in Malaysia and Indonesia. We get traffic from two groups: homeowners looking for help with renovations or repairs, and service providers (SPs) who bid on those jobs. SPs are the heavier users. Many of them check the platform daily, some hourly, to see if new jobs have…
I Built An AI That Rejects 92% Of My Cold Email Leads Before I See Them

May 19, 2026

Lead generation, Automation, n8n, Works

Last week, while I was away, my AI leadgen workflow scraped 128 Singapore websites that looked like WooCommerce stores. After running them through a series of n8n workflows, 9 of them ended up as cold outreach drafts in my Gmail inbox. The other 119 were filtered out, mostly without me looking at them. That’s the…
Viral-Style AI Video Ad for Home Repair Services

Mar 29, 2026

Generative AI, Works

Short-form video is now the most-used content format by marketers, with 91% of businesses using video as a marketing tool and videos under 60 seconds getting 2.5x more engagement than long-form content. So if you’re running a home services business and not making short-form video, you’re leaving attention on the table. The problem is that…
Get Alerts For Forgotten Orders in WooCommerce [Plugin]

Mar 11, 2026

eCommerce, Works

If you run a WooCommerce store that handles any kind of physical fulfilment, you need to make sure that every order is processed on time. But sometimes, for whatever reason, an order is accidentally forgotten. The customer already paid, but your team has not packed it. Then three days later, the customer emails asking where…
This Tool Will Make Your PR Team Better in a Crisis (Before the Next One Hits)

Feb 4, 2026

public relations, software, Works

On May 21, 2024, Singapore Airlines flight SQ321 from London to Singapore encountered sudden, extreme turbulence over Myanmar. The incident was tragic, resulting in one passenger’s death and dozens of injuries. Before the plane was diverted and landed in Bangkok, the crisis was already unfolding on social media. Passengers with internet access began posting eyewitness…