Works
Below is my portfolio of working systems running on platforms I co-founded or operate today, as well as in client environments. These are real builds and real metrics I can talk you through line by line. These workflows and patterns can be adapted to your organisation when you engage me.
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Why the Agoda ads look creepy (and how to avoid your ads from looking the same)
The creepy phase of AI ads is ending as the models fix skin and hands. What replaces it is worse for a brand: every AI person is the same person. Here is why, and a free prompt tool that gives you a cast of ordinary Singaporeans instead.
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Record More Natural Videos With This Free Teleprompter That Follows Your Voice
My recorded training videos looked like a man reading, because my eyes were on the script instead of the lens. So I built cuekards, a free browser teleprompter that follows your voice and keeps the line you are reading right under the webcam.
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How Smile Asia Makes Every PayNow Donation Go Further With SGPayNowQR
Smile Asia is a global alliance of charities helping children with cleft and other facial conditions get access to safe, high-quality treatment. There are more than 250,000 children across Asia still waiting for cleft surgery, and every year another 10,000 or so go without it. Through medical missions, care centres and collaborative training, Smile Asia…
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Claude Code Plugin for Integrated Marketing Campaigns
I run marketing for multiple brands; either in a very small team, or on my own. So to be able to keep up with marketing initiatives, I built a agentic campaign engine to help me. Now, I just describe the campaign once, and everything after that comes out of the same brief, the same message,…
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How we solved social media writer’s block by turning our own business into a content engine
Our content team kept hitting writer’s block, until we realised the business already produced enough raw material for a post every day. Here is the content engine we built to turn reviews, completed jobs and local news into daily drafts, with a human still approving every one.
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Facebook Conversion API plugin for WooCommerce
A free plugin that sends your WooCommerce purchases to Facebook from your website’s server, so your Facebook ad reporting stays accurate even when customers are using ad blockers. ✅ Works with WooCommerce ✅ HPOS-ready ✅ Free! What is this plugin? If you run Facebook or Instagram ads for your store, you’ve probably added a Facebook…
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Every week, this AI turns 2500 lines of marketing data into a single action item for me
I built an AI marketing service that tells clients the most important marketing action to take every week to move the needle. For each client, it processes reports from SEO, Google Ads, Meta Ads, Merchant Centre and WordPress blog content. All into a single lever to pull. I call it Halfborg Levers. I work with…
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8,236 Files, Indexed By AI: How We Cut Asset Search From 30 Minutes To Seconds
My social media manager for Recommend.my was frustrated. He was spending half an hour just searching for b-roll of our branded stock photos and videos to add to his short reels. And he had every right to be upset. All our usable images and footage were scattered across our organisation’s Google Drive folders. Google Drive…
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How Recommend.my Cut Brand Ad Spend by 18% Without Losing Conversions
I co-founded a home services platform that operates in Malaysia and Indonesia. We get traffic from two groups: homeowners looking for help with renovations or repairs, and service providers (SPs) who bid on those jobs. SPs are the heavier users. Many of them check the platform daily, some hourly, to see if new jobs have…
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I Built An AI That Rejects 92% Of My Cold Email Leads Before I See Them
Last week, while I was away, my AI leadgen workflow scraped 128 Singapore websites that looked like WooCommerce stores. After running them through a series of n8n workflows, 9 of them ended up as cold outreach drafts in my Gmail inbox. The other 119 were filtered out, mostly without me looking at them. That’s the…
