I help marketing teams put AI to work, properly.
I’m Alex Tan. Marketing technologist for over 20 years. Now focused on the AI side. I plan, build, and operate the systems with you. SEO, content, conversion, analytics, automation and more.
Co-founder, Recommend Group (USD 4M Series A · 2M+ customers)
Product Director | AI & Engineering Lead | Content Marketing Director
About me
What I do, and who it’s for
I work with marketing teams that want AI to create real impact (i.e. sales), and not just hit vanity metrics.
Sometimes that means picking the right off-the-shelf tool and wiring it into your existing stack properly. Sometimes it means building a custom workflow in n8n when nothing on the market quite fits. Usually it’s a mix of both.
The clients I work with range from SME founders who need one specific automation built and handed over, to larger marketing teams who need an embedded operator to plan and ship through a multi-month AI roadmap. The work scales. The principle doesn’t change: pick (or build) the right tools for the job, integrate it properly, and make sure it continues to deliver value.
Recent Builds
Here’s a portfolio of working systems I have built. These are running on platforms that I co-founded, operate, or deployed to client environments.
Platforms I run today: Recommend.my · Atavra · SGPayNowQR · Skinshare.sg
How we can work together
TIER 1
AI advisory & fractional AI leadership
For marketing leaders evaluating AI, planning a pilot, or deciding what to build versus what to buy.
A multi-month engagement scoped to a specific function. Includes hands-on implementation, not just slide decks. Useful when your team is being pitched AI tools weekly and needs someone who can cut through the noise, recommend the right mix of off-the-shelf and custom, and actually wire it together.
Format: 2-3 months, scoped to a specific marketing function.
TIER 2
Scoped workflow builds
For teams who know what they want and want it running fast.
Customise my existing systems to your stack and data. Examples:
- Social-from-news pipeline — turns industry news and your content into scheduled posts
- Content production pipeline — brand voice, case studies, WordPress-ready
- Marketing intelligence pipeline — pulls from your organic and performance data stack, surfaces one prioritised lever per cycle
Format: 2–4 weeks per workflow, with optional monthly maintenance.
TIER 3
Project work for SMEs and operators
For founders and SME marketing teams with a specific automation or content problem.
Discovery call, fixed-price scope, weekly delivery cadence. You own the working system at the end and can run it yourself afterwards.
Format: 4–8 weeks, fixed price.
Recent Thoughts
Videos
