I help teams put AI to work, properly.

I’m Alex Tan. Marketing technologist for over 20 years. Now focused on the AI side. I plan, build, and operate the systems with you.

Co-founder, Recommend Group (USD 4M Series A · 2M+ customers)
Product Director | AI & Engineering Lead | Content Marketing Director
About me

What I do, and who it’s for

I help teams get real results from AI, not just activity. For a marketing team, that means more sales and fewer vanity metrics. For a leadership team, it means executives who actually use AI in their daily work instead of talking about it at an offsite.

Sometimes the answer is the right off-the-shelf tool wired into your stack properly. Sometimes it’s a custom workflow in n8n when nothing on the market fits. Usually it’s a mix. Clients range from SME founders who need one automation built and handed over, to a leadership team adopting AI across the business.

Recent Builds

Here’s a portfolio of working systems I have built. These are running on platforms that I co-founded, operate, or deployed to client environments.

View all

Platforms I run today: Recommend.my · Atavra · SGPayNowQR · Skinshare.sg

How we can work together

AI Advisory

For leaders evaluating AI, planning a pilot, or deciding what to build versus what to buy.

A multi-month engagement scoped to a specific function. Includes hands-on implementation, not just slide decks. Useful when your team is being pitched AI tools weekly and needs someone who can cut through the noise, recommend the right mix of off-the-shelf and custom, and actually wire it together.

Format: 2-3 months, scoped to a specific function.

Scoped workflow builds

For teams with a specific automation or content problem.

Customise my existing systems to your stack and data, or custom-build from scratch. You own the working system at the end and can run it yourself afterwards. Examples:

Marketing intelligence pipeline — pulls from your organic and performance data stack, surfaces one prioritised lever per cycle

Social-from-news pipeline — turns industry news and your content into scheduled posts

Content production pipeline — brand voice, case studies, WordPress-ready

Format: 2–4 weeks per workflow, with optional monthly maintenance.

Executive AI training

For leadership teams who need AI adopted across the business, not just discussed at an offsite.

A hands-on programme that gets your executives using AI in their actual work. I work through it role by role across the leadership table (e.g. operations, revenue, marketing). Each leader leaves with AI set up for the tasks they personally repeat, plus the skills to keep running it without me. Because I build these systems for a living, what your team learns holds up against real work, not demo conditions.

Format: 2 sessions over 2 weeks. Example