Launch Campaign for Enterprise Flash Storage

Symantec Corp was one of the world’s largest cybersecurity and software companies by the early 2010s. The Asia Pacific enterprise marketing team wanted to run a campaign to boost awareness of its data centre storage management product.

With the “Limitless Data Centre” campaign, they wanted to provide customers with a clear understanding of how new Storage Foundation 6.1 could boost data centre performance, storage agility, and business continuity with flash technology.

Major components of this campaign include:

  • A microsite that guides customers in the deployment of flash during their next data centre upgrade
  • An infographic detailing where flash can be applied in the data centre (and why)
  • A series of e-Guides to build interest and leads
  • Launch and reminder emails, as well as banner placement on
  • Placement in internal communications as well as partner communications, to build awareness