Latest
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EMC APJ Healthcare Inside Sales Campaign
The client wanted to create an inside sales lead gen eDM series to target the healthcare sector in Asia Pacific-Japan. The campaign consisted of a “market conditioning” eDM, followed by a “prospecting” eDM, sent to a curated list of executives responsible for IT procurement in healthcare organisations, particular those who were already running their infrastructure…
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Event Landing Page and Invitation eDMs for Riverbed “IT Branch of The Future”
This campaign was to run an event aimed at CTOs and CIOs of companies with numerous branch offices to introduce Riverbed’s SteelHead Series. Their product optimises network performance while maintaining security across branch offices. Branch offices, often remote and difficult for IT to manage, needed solutions that were not just robust in terms of data…
