I wrote and published a blog post nearly 9 years ago, called “5 Reasons For Your Aircon Leaking”. It’s a basic listicle containing 5 items. And just like any blog post, it got a decent amount of organic traffic when I first published it. But as the article got older and less current, it started […]
Do you want to be the main character in a TV show? Now you can do it with just a few selfies. I’m going to show you how to generate photos and videos of yourself, in any location and environment you can imagine. Here are a few examples I made earlier. Anyone can do it […]
[UPDATE] I also built a PayNow QR Code generator for Android phones! ChatGPT helped me code a WooCommerce plugin from scratch, but stumbled when trying to format the QR code data to comply with specs. When my wife wanted to sell eczema skincare products online, I built her ecommerce store using WooCommerce. And just like […]
Yesterday morning, the traffic to one of my ecommerce websites quadrupled. I initially thought that something had gone viral, or a local newspaper had written about it. But there was no increase in sales or engagement of any kind. Then I started getting email alerts that my server was experiencing heavy resource load. That means […]
A home renovations platform wanted to increase their organic traffic and improve conversion rates. Its main customers are new homeowners who have received the keys to their empty units, and want to renovate it before moving in. Based on an understanding of the user journey, homeowners typically want to get an idea of renovation prices […]
Symantec Corp was one of the world’s largest cybersecurity and software companies by the early 2010s. The Asia Pacific enterprise marketing team wanted to run a campaign to boost awareness of its data centre storage management product. With the “Limitless Data Centre” campaign, they wanted to provide customers with a clear understanding of how new […]
The client wanted to create an inside sales lead gen eDM series to target the healthcare sector in Asia Pacific-Japan. The campaign consisted of a “market conditioning” eDM, followed by a “prospecting” eDM, sent to a curated list of executives responsible for IT procurement in healthcare organisations, particular those who were already running their infrastructure […]