Generative AI
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How to tell if you need an AI chat, AI workflow or AI agent?
AI chat answers you. An AI workflow runs a plan with one AI decision inside it. An AI agent has only an objective. The kitchen-fire story from my Block71 Jakarta talk, and a 2×2 for deciding which one to trust with each marketing task.
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Why the Agoda ads look creepy (and how to avoid your ads from looking the same)
The creepy phase of AI ads is ending as the models fix skin and hands. What replaces it is worse for a brand: every AI person is the same person. Here is why, and a free prompt tool that gives you a cast of ordinary Singaporeans instead.
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How we solved social media writer’s block by turning our own business into a content engine
Our content team kept hitting writer’s block, until we realised the business already produced enough raw material for a post every day. Here is the content engine we built to turn reviews, completed jobs and local news into daily drafts, with a human still approving every one.
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How To Turn AI Into A Real Business Tool (Guide for SMEs)
Most people use AI like a search engine. Type a question, get an answer. That works fine for “what’s the capital of France.” For running a business, it falls flat. If you own an SME, AI can do so much more than answer questions. It can become your marketing assistant. It can draft your proposals…
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Viral-Style AI Video Ad for Home Repair Services
Short-form video is now the most-used content format by marketers, with 91% of businesses using video as a marketing tool and videos under 60 seconds getting 2.5x more engagement than long-form content. So if you’re running a home services business and not making short-form video, you’re leaving attention on the table. The problem is that…
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Automating Case Study Articles for a B2B Facilities Maintenance Company
How I used an n8n + AI workflow to turn raw job-site photos and technician notes from a facilities maintenance company into publish-ready B2B case studies in about 90 seconds. Case studies are powerful, but only if they get shipped If you work in B2B marketing, you probably already know that case studies are one…
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Introducing Flowgolem: Your New Secret Weapon for Authentic AI Spokesperson Videos!
Have you ever noticed how a genuine product review video can just make you want to buy something? That’s the magic of User-Generated Content (UGC). It feels authentic, and it builds trust far better than any traditional ad ever could. We’ve all seen how powerful UGC is, especially in e-commerce. You can’t touch a product…
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How to generate realistic AI videos from your selfies
Do you want to be the main character in a TV show? Now you can do it with just a few selfies. I’m going to show you how to generate photos and videos of yourself, in any location and environment you can imagine. Here are a few examples I made earlier. Anyone can do it…
