Automation
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How to Set Up Agentic AI So Your Content Comes Out On-Brand
Someone asked at my talk last week how to set up agentic AI for content production, so the output comes out on-brand and close to what you expected. The answer isn’t a better prompt. It’s three files sitting in a folder, which the AI reads at the start of every session. Here is what is…
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Claude Code Plugin for Integrated Marketing Campaigns
I run marketing for multiple brands; either in a very small team, or on my own. So to be able to keep up with marketing initiatives, I built a agentic campaign engine to help me. Now, I just describe the campaign once, and everything after that comes out of the same brief, the same message,…
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Every week, this AI turns 2500 lines of marketing data into a single action item for me
I built an AI marketing service that tells clients the most important marketing action to take every week to move the needle. For each client, it processes reports from SEO, Google Ads, Meta Ads, Merchant Centre and WordPress blog content. All into a single lever to pull. I call it Halfborg Levers. I work with…
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8,236 Files, Indexed By AI: How We Cut Asset Search From 30 Minutes To Seconds
My social media manager for Recommend.my was frustrated. He was spending half an hour just searching for b-roll of our branded stock photos and videos to add to his short reels. And he had every right to be upset. All our usable images and footage were scattered across our organisation’s Google Drive folders. Google Drive…
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How Recommend.my Cut Brand Ad Spend by 18% Without Losing Conversions
I co-founded a home services platform that operates in Malaysia and Indonesia. We get traffic from two groups: homeowners looking for help with renovations or repairs, and service providers (SPs) who bid on those jobs. SPs are the heavier users. Many of them check the platform daily, some hourly, to see if new jobs have…
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I Built An AI That Rejects 92% Of My Cold Email Leads Before I See Them
Last week, while I was away, my AI leadgen workflow scraped 128 Singapore websites that looked like WooCommerce stores. After running them through a series of n8n workflows, 9 of them ended up as cold outreach drafts in my Gmail inbox. The other 119 were filtered out, mostly without me looking at them. That’s the…
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Automating Case Study Articles for a B2B Facilities Maintenance Company
How I used an n8n + AI workflow to turn raw job-site photos and technician notes from a facilities maintenance company into publish-ready B2B case studies in about 90 seconds. Case studies are powerful, but only if they get shipped If you work in B2B marketing, you probably already know that case studies are one…
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This AI Workflow Writes SEO-Optimised, Brand-Compliant Articles in 3 Minutes
I built an n8n workflow that generates a near‑publishable first draft articles in three minutes, stays on voice, and respects your brand guidelines. Over the years, Google’s core updates have really tightened the screws on low‑quality content. One major one happened in March 2024; a clear crackdown on AI-generated content that did not add value.…
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Improve Your Email Marketing: Free n8n Mailing List Cleaner
One time, I deployed a WooCommerce store but didn’t secure the sign up page with recaptcha. Weeks later, the store got hit with thousands of fake user sign ups. And since I hooked up the store to a mailing list on Brevo, I was suddenly sending my newsletter to 4000 fake emails. If bots and…
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This Virtual Assistant Works 24/7 For Almost Nothing (And How To Get Your Own)
Let’s say that you run a physiotherapy practice, and a patient visits your website at 10 PM, long after your office lights have gone off. They need to book an urgent appointment but don’t want to wait until morning to call. Or, in another scenario, let’s say that a prospective client just landed on your…
