Paid Marketing
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Why the Agoda ads look creepy (and how to avoid your ads from looking the same)
The creepy phase of AI ads is ending as the models fix skin and hands. What replaces it is worse for a brand: every AI person is the same person. Here is why, and a free prompt tool that gives you a cast of ordinary Singaporeans instead.
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Facebook Conversion API plugin for WooCommerce
A free plugin that sends your WooCommerce purchases to Facebook from your website’s server, so your Facebook ad reporting stays accurate even when customers are using ad blockers. ✅ Works with WooCommerce ✅ HPOS-ready ✅ Free! What is this plugin? If you run Facebook or Instagram ads for your store, you’ve probably added a Facebook…
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Every week, this AI turns 2500 lines of marketing data into a single action item for me
I built an AI marketing service that tells clients the most important marketing action to take every week to move the needle. For each client, it processes reports from SEO, Google Ads, Meta Ads, Merchant Centre and WordPress blog content. All into a single lever to pull. I call it Halfborg Levers. I work with…
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How Recommend.my Cut Brand Ad Spend by 18% Without Losing Conversions
I co-founded a home services platform that operates in Malaysia and Indonesia. We get traffic from two groups: homeowners looking for help with renovations or repairs, and service providers (SPs) who bid on those jobs. SPs are the heavier users. Many of them check the platform daily, some hourly, to see if new jobs have…
