software
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How Smile Asia Makes Every PayNow Donation Go Further With SGPayNowQR
Smile Asia is a global alliance of charities helping children with cleft and other facial conditions get access to safe, high-quality treatment. There are more than 250,000 children across Asia still waiting for cleft surgery, and every year another 10,000 or so go without it. Through medical missions, care centres and collaborative training, Smile Asia…
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Claude Code Plugin for Integrated Marketing Campaigns
I run marketing for multiple brands; either in a very small team, or on my own. So to be able to keep up with marketing initiatives, I built a agentic campaign engine to help me. Now, I just describe the campaign once, and everything after that comes out of the same brief, the same message,…
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8,236 Files, Indexed By AI: How We Cut Asset Search From 30 Minutes To Seconds
My social media manager for Recommend.my was frustrated. He was spending half an hour just searching for b-roll of our branded stock photos and videos to add to his short reels. And he had every right to be upset. All our usable images and footage were scattered across our organisation’s Google Drive folders. Google Drive…
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I Used AI to Build a Multiplayer Space Game. It’s Still Really Hard.
I’m a marketing technologist, not a game developer. But I managed to ship a real-time cooperative multiplayer game built entirely with Claude Code. Here’s what I learned about product design, AI-assisted building, and why distribution is still the hardest problem. When I was a kid, I spent an unreasonable amount of time playing a game…
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This Tool Will Make Your PR Team Better in a Crisis (Before the Next One Hits)
On May 21, 2024, Singapore Airlines flight SQ321 from London to Singapore encountered sudden, extreme turbulence over Myanmar. The incident was tragic, resulting in one passenger’s death and dozens of injuries. Before the plane was diverted and landed in Bangkok, the crisis was already unfolding on social media. Passengers with internet access began posting eyewitness…
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Introducing RUSA Scanner: Your Pocket Document Scanner to PDF Converter!
I have built a new thing! Sales pitch below: “Are you tired of the clutter from stacks of paper documents?” “Finding it hard to keep bills, reports and statements organised?” “Trying to photograph a document on the floor but end up including your feet?” You’re not alone! Many of us struggle with the hassle of…
